Monday, April 30, 2012
Saturday, April 28, 2012
Should Professionals Market Or Promote Themselves?
Should Professionals Promote Their Expertise or Services?
"If you are a Professional and if you think you are good then you should not need to market or promote yourself. At least you don't want to be seen marketing yourself". That's one school of thought.
"I am a professional, I don't sell and I don't solicit for business". I hear this very often.
Do you agree?
As a Consultant in the corporate world I had to not only know my stuff but the higher up the ladder I go, the more I had to sell my services - to corporations.
From a content expert, we are moved along the line to being sales person with Key Performance Indices tied to how much time we can charge out our own services as well as that of our teams.
Few years back, having been certified as a Trainer and a Coach and armed with a Masters degree in Education, I applied for a Trainer's role with an Academy. I was sort of interviewed for that job but was instead offered a sales job - selling coaching programs.
Initially a little confused and put off, I was thinking "do you know how much content I have and you are asking me to sell?". Yes, they were and they saw something I did not see then.
In the months that followed, I was consistently one of the top performing sales consultant breaking all sorts of record, surprising even myself. It was then that I saw sales and marketing in a new light.
Continue to read more here: Should Professionals Market or Promote themselves
Posted via email from Louisa YS Chan | Abundant Lives Coaching
Sunday, April 22, 2012
Chiropractors: Use LinkedIn To Distinguish Your Services From The Rest
Online Video Training On LinkedIn For Chiropractors Do you know that your prospective clients are looking for you now? Although she may not know that you have the solution to her problems, she is actively searching for someone, somewhere to help her end her misery. Problem is i
Posted via email from Louisa YS Chan | Abundant Lives Coaching
Social Media For Chiropractors: LinkedIn Video Training
This is strategically planting your presence where your prospects are and showing up when they need your help. If you also know how to craft your online social media presence and be informative in your profile, then your prospect will likely contact you to check out your services.
Fore more information on a free training on How To Use LinkedIn For Chiropractors check this out - http://www.LouisaChan.com/web/LIChiro
Saturday, April 21, 2012
Social Media For Chiropractors: Using LinkedIn
Here's an an online video based training that'll help chiropractors get more of their ideal clients as contacts.
Sign up for the free training here: www.LouisaChan.com/web/LIChiro
Original post is at http://www.synergymarketingpro.com/online-video-social-media-training-for-you/