3 Sins of eMail Marketing System
Want to reach a lot of people with the click o a SEND button?
Thinking of buying "a targeted" email list with 50,000 names on it and try your luck with some "spray and pray" emailing?
There are people who are able to sell or promote products and services using email blasts.
Whether that is something you would want to do is a decision you will need to make - I would not recommend it. (Photo credit: Zige Zhao).
I have written about email marketing system elsewhere. A simple search on the category "eMail Marketing" (at the bottom of the page) will bring up related posts.
While there are no hard and fast rules about what methods you should use, here are my recommendations, based on email best practices.
3 Things Not To Do with eMail marketing
1 - Do Not buy email lists no matter how targeted they are for the following reasons:
- These people have not give you permission to send them emails.- They do not know you and will not read your mails even if you reach them.- They are not interested in what you have to tell / sell them and will delete or mark your mail as spam.
2 - Do Not automatically sign them up to your email list or newsletter:
- Even if you allow them to opt-out this is not permission-based marketing.
- Nobody likes to be forced into anything.
- Even if your stuff is great, let others sign up on their own free will. - Because if you automatically signed them up, they may not know or remember who you are and will not be interested in your mail.
You are at best wasting your precious time and resources
Read Original posts on eMail Marketing here.
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