Friday, May 25, 2012

Is Social Media For The Medical And Health Care Industry?

Social Media For Medical, Pharma and Health Care

Is Social Media For Medicals and Health Care Industry In Kuala Lumpur?

The answer depends on 3 things:
1 - What you mean by Social Media and
2 - The phase at which your medical practice is at
3 - The phase at which your local council or ministry is at

So yes, medical professionals certainly can incorporate elements of Social Media into their current promotional effort. And there is a responsible and effective way to do that.

There are ways of implementing Social Media Strategies that will get you your desired results. And they are many other ways of using social media that can get you into "undesirable" situations.

So what generally comes to mind when the word Social Media is mentioned?

Invariably people think of Facebook, Twitter and YouTube. And they may also think of posting messages, photos and videos.

That is using Social Media. But there are many other social media platforms. And there are many other ways of using different Social Media platforms.  

Not using the correct platform in the correct way will not bring you the desirable results. And in the medical industry, this can mean rather serious consequences. Both the Ministry of Health as well as the Medical Councils have strict guidelines that need to be followed.

Depending on the maturity of the industry and the phase at which the business (medical practice) is at, a certain way of using particular social media platforms will serve you better.

So Will You Use Social Media In Your Medical Practice?
- So will you sit, wait out and observe?
- Or will you dive and explore?
- How would you do it if you do not have the time to keep up with developments in industry guidelines and best practices?
- Do you know what social media marketing strategies work best for you at this phase of your medical / health care practice?
- What technology or infrastructure would you need in your case?

Original post here: Find out about Social Media in Kuala Lumpur for the Medical and Health Care Professionals 

Posted via email from Louisa YS Chan | Abundant Lives Coaching

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